Arad appoints Lorenz as its distributor in Germany

Arad Group, a world leader in the field of water measurement solutions and services, today announced the appointment of Lorenz GmbH & Co.Kg as its distributor to the German market as part of its overall strategy to further expand its activities in Central Europe.

Lorenz, a developer, manufacturer and supplier of high-quality water meters, will distribute Arad’s innovative water measurement solutions in Germany, Austria and Switzerland.

The move is part of Arad’s strategy of strengthening its position as a market leader in the lucrative markets of the UK, France and Germany. Research firm Frost & Sullivan predicts that these markets will account for 57.2 percent of the European smart water metering market in 2020.

“Arad is well positioned to offer utilities and water works companies in German speaking countries the most advanced solutions to correct inefficient water grids and reduce costs,” said Gabi Yankovitz, CEO of Arad Group. “Lorenz, with its 50 years of experience in the German market, is an ideal partner, allowing us to provide a complete solution for those looking for the most advanced smart metering solutions.”

Lorenz’s managing director, Wilhelm Mauss, said that Arad’s wide range of solutions would allow it to substantially widen its offerings and add the most advanced AMR & AMI systems. “With Arad’s proven track record and complete line of water metering management and control systems, we can offer our customers the most advanced solutions available today.”

Lorenz will unveil Arad’s solutions at the ISH Tradeshow on March 12–16, in FrankfurtBoth companies will also present at the Wasser Berlin International on April 23–26.