Arad enters German water measurement market

Arad Group has started operating in the German market and has appointed Lorenz GmbH & Co.Kg as its local distributor. Lorenz, a developer, manufacturer and supplier of high-quality water meters, will distribute Arad’s innovative water measurement solutions in Germany, Austria and Switzerland.

“Arad is well positioned to offer utilities and water works companies in German speaking countries the most advanced solutions to correct inefficient water grids and reduce costs,” said Gabi Yankovitz, CEO of Arad Group. “Lorenz, with its 50 years of experience in the German market, is an ideal partner, allowing us to provide a complete solution for those looking for the most advanced smart metering solutions.”

Lorenz stand at the ISH Tradeshow

Lorenz’s managing director, Wilhelm Mauss, said that Arad’s wide range of solutions would allow it to substantially widen its offerings and add the most advanced AMR & AMI systems. “With Arad’s proven track record and complete line of water metering management and control systems, we can offer our customers the most advanced solutions available today.”

The move is part of Arad’s strategy of strengthening its position as a market leader in the lucrative markets of the UK, France and Germany.

Research firm Frost & Sullivan predicts that these markets will account for 57.2 percent of the European smart water metering market in 2020. The German market is among the most advanced markets for smart water metering in Europe based on its tradition of water metering and healthy investment environment, According to Frost & Sullivan.

Lorenz will unveil Arad’s solutions at the ISH Tradeshow on March 12–16, in Frankfurt. Both companies will also present at the Wasser Berlin International on April 23–26.

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